Optimise your website and marketing campaigns by understanding your customer journeys better – with Ireland’s leading digital analytics agency
When you work with a Google Marketing Platform Partner, you’re working with an agency who has certified expertise in Google’s suite of analytics & marketing products.
Work with us
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Google Ads
Our team of Google Ads certified experts can help drive awareness, traffic and conversions through Google Ads paid campaigns.
Paid Social
Target customers based on their interests, occupations or your existing followers with Meta Ads (Facebook, Instagram, Messenger), LinkedIn Ads and other social platforms.
SEO
Make sure your site is visible. Help increase your presence, subsequent traffic and conversions via organic search results.
What We Do
Digital Analytics
Helping you to collect, expand, analyse and visualise your website data to personalise and enhance user experience, maximise return on ad spend and
improve conversion rates.
- Google Tag Manager
- Google Analytics (GA4)
- Looker Studio
- Conversion Rate Optimisation
Digital Marketing
Auditing, creating, optimising and managing digital marketing campaigns using the Google Ads and Social network ad platforms to help your business grow online.
- Google Ads Management
- Search Engine Optimisation
- Social Ads Management
Digital Training
Empowering you with the skills to help use Google’s Analytics products better and run intelligence-based digital marketing campaigns to improve your digital presence online.
- Google Analytics Training
- Google Tag Manager Training
- SEO Training
- Looker Studio Training
- PPC Training
Client Success
Buddy Bear Trust
"GlowMetrics have helped increase our online presence via social, search and online PR and were key to getting close to £7,000 free media investment per month on Google for the...
£7k
media grant per year
50k
extra visitors to the website
100+
donation enquires
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Kefron
“GlowMetrics are professional, good to work with and very knowledgeable. Would recommend GlowMetrics for SEM and SEO without hesitation!”
49%
increase in organic traffic
85%
increase in monthly organic conversions
400%
increase in monthly organic inbound leads
Read more
Newstalk
"Joanne & Michael have been instrumental in aiding our data-led approach to content across the station on air and online. For us, it’s all about finding the actionable insights and...
45%
increase in Sessions
89%
Increase in Users
39%
Increase in Pageviews
Read more
Support To Perform
"I have been delighted by the data analytics solution provided by GlowMetrics for this important corporate wellness project. The design was visually impressive and functionality was faultless for all users...
950+
Challenge Participants
42.5k+
Leaderboard Sessions
130+
Data Widgets
Read more
Bank of Ireland
"Through class interaction and by personalising the training content to our real-world site traffic, Joanne really brought the learning process to life. All participants qualified successfully, and the team now...
18
hours of learning
10+
hours of dedicated support
15+
Glow Analytics Academy graduates
Read more
Ibec Academy
"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...
75
leads per month on average
1,000+
leads generated in 2019
200%
increase in leads in 1 year
Read more
Barnardo’s
"GlowMetrics worked with Barnardo’s to help clean up and improve our Analytics account, and also to put stronger strategies in place for analysis and optimisation. They gave very welcome clarity...
50+
pages of insight delivered
6
month project
1
Eir Spider won
Read more
Chartered Accountants Ireland
"Working with GlowMetrics has given us access to expertise which we do not have in-house. They were very fast in translating our requirements into goals and reports. We are very...
6
Personalised Experiences
18%
Increase to Form Completion
15%
Increase to Account Creation
Read more
Horseware Ireland
"GlowMetrics has not only met our needs but has elevated our analytics strategy, ensuring every piece of data is turned into actionable insights that drive optimisation and efficiency across all...
27+
Countries Shipped To
23%
Decrease in CPA
28%
Increase in ROAS
Read more
Griffith College
"I cannot fault the service provided by GlowMetrics to date. The quality of their reporting and quick response times has enabled us to keep on top of any issues, bugs...
5
years support
100s
tags implemented
2
Awards finalists
Read more
98FM
"By working with GlowMetrics, we were able to have greater insight into our online users which has helped us improve our user experience considerably in order to increase our online...
6
month long analytics project driven by data
2016
Digital Media Awards Bronze Winner
2015
Eir Spider Award Finalist
Read more
Vhi Healthcare
"GlowMetrics have been a great partner to us as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across...
20%
increase in online revenue
10+
Glow Analytics Academy Graduates
100s
GTM and GA Improvements
Read more
Stage Entertainment
"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."
200+
tags across 5 websites
10+
successful GAIQ graduates
10+
suites of custom dashboards
Read more
Folens
"Joanne and GlowMetrics delivered excellent workshops, tailor-made to our company needs. GlowMetrics clearly do their homework on their client needs so that we can get the most out of each...
12
hours of training
4
digital marketing areas covered
40+
Tips and Tricks delivered
Read more
Eyelids
"We have been working with GlowMetrics since 2016. We are very pleased with their attention to detail and we feel at times that Eyelids Reading Glasses is their company. Communication...
110%
increase in Revenue
72%
increae in PPC sales
22%
drop in cost per-conversion
Read more
Speedy Reg
"We started with a SEO audit before they took over monthly management of our SEO. During this we achieved the highest organic traffic levels since mid-2012. They have also recently...
4x
higher average organic users per month
750
increase in average monthly revenue via organic traffic
11
months – the amount of time it took to double monthly average organic users
Read more
Today FM
We worked with Today FM across a range of areas, looking at their tracking implementation, analytics setup, historical data, and even the user experience of their newly designed website.
100s
of event data collected
55
page audit delivered
42
custom widgets on podcasts and show data
Read more
Skoda
"We worked with GlowMetrics developing customized Google Ads training for ŠKODA dealers. Feedback from dealers has been fantastic with dealers starting to invest in Google Ads and see the benefits...
17
representatives from Skoda dealerships attended
€120
vouchers were used as campaign incentives
60
of the dealerships continue to invest heavily in Google ads
Read more
Carrolls Irish Gifts
"Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we've thrown at them."
60+
Tags in Google Tag Manager
24+
Months of Consultancy & Support
7+
Looker Studio Dashboards
Read more
Ibec – Workplace Wellbeing Day
"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...
200+
organic sign ups in 24 hours
300+
social reactions
4x
more leads than 2019 campaign
Read more
Fine Gael
"The GlowMetrics team were very timely in their response to emails, proactive in coming up with new ideas throughout the duration of the campaign and had great attention to detail...
6
Key targeted campaigns
3
Main KPIs
1st
Taoiseach from Fine Gael to win re-election
Read more
Electric Ireland Superhomes
"GlowMetrics played a pivotal role in supporting us with the implementation of our visual analytics tools, guiding us through the transition from Universal Analytics to GA4, and conducting A/B testing...
7
Platforms reported on within custom dashboards
5
A/B Tests designed and conducted
18,500+
Experiment sessions observed in testing programmes
Read more
NI Job Finder
"GlowMetrics were a pleasure to work with. They showed a genuine interest in our business and understood our requirements for real-time reporting, which would be easily accessible to our product,...
60+
custom variables
45%
YOY increase in application leads from mobile
20%
overall increase in applications Y-O-Y
Read more
AIB
AIB initially got in touch looking for a customised Google Analytics course that would help sales and data analytics team members propel their use of Google Analytics and prepare for...
18
hours of learning
7
GA-AIB focused modules
6
Glow Analytics Academy graduates
Read more
Blackrock Castle Observatory
"Choosing to let GlowMetrics do what they do best, gave us the time we need to keep doing what we do best."
7
pages of customised reporting delivered via Looker Studio
19
GA4 Events configured via GTM & Enhanced Measurement
2
booking funnels visualised via GA4 Exploration Reports
Read more
Electric Ireland
"We have had great success working with GlowMetrics. They are very thorough in their work and have a great way of explaining the results to staff who are both beginner...
30+
academy students
6
weeks training
4
Google Analytics
Read more
So Speedy
“Working with Glow ticks all the boxes. The team are generous with their time and expertise, always willing to help out whenever we need them. What more could you ask...
65%+
Increase in Conversions
25%+
Reduced CPA
Integrated
Digital Strategy and Optimisation
Read more
Stage Entertainment – Training
"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."
10+
successful GAIQ graduates
50+
Videos
100s
bingo balls spun
Read more
Generation
"The projects ran very smoothly, we felt supported, had our questions answered and improved our knowledge of Google Analytics. I would definitely recommend GlowMetrics to anyone looking to improve their...
25
GTM Containers audited
18
Countries moved to one Global Measurement Framework
25+
Events transitioned from Universal Analytics to Google Analytics 4
Read more
Novartis
"The Google Analytics course delivered by Joanne and the GlowMetrics team was extremely professional with just the right mix of theory and practical exercises to prepare for the GA exam....
18
hours of training
6
digital analytics modules
7
successful Glow Academy graduates
Read more
NYCI: National Youth Council of Ireland
"We are extremely pleased with the exceptional work done by GlowMetrics in implementing Google Analytics 4. Their approachable manner, combined with attention to detail, were invaluable throughout the project, ensuring...
25+
Tags Set Up
350+
Data Widgets
22
Pages Across Two Custom Dashboards
Read more
Fraser Hart
"We worked with Michael and Joanne from GlowMetrics to get our websites tracked and help us with other tracking queries. Michael did the majority of the setup and he was...
239
Tags across two websites
11
Tag Types covering a range of integrations
12+
Months of ongoing consultancy
Read more
NewsWhip
"GlowMetrics' knowledge of all things paid media is unmatched, they are true subject matter experts and also brilliant to work with. They’re fast, thoughtful, strategic and proactive."
75%
lower Cost-Per-Acquisition than Industry Benchmarks
78%
increase in Leads and Key Report Downloads
52%
decrease to Avg. Paid Media Cost-Per-Click
Read more
Good Law Project
"GlowMetrics came highly recommended to us by the digital charities community and they've been a joy to work with. We found the team to be knowledgeable, supportive, and very responsive."
4+
Data Sources Blended
15+
Reports Created
5
hours of SEO Training
Read more
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Conor Ross
Jul 4th 2025
Digital Analytics Insights
5 min read
Looker Studio Pro – Is it Worth it?
Is it finally time to upgrade to Looker Studio Pro? We’re going to explore some of the key benefits and whether it’s worth the asking price.
Posted by
Jess Bogle
Jun 20th 2025
Company Updates
2 min read
Starting a Digital Marketing Internship: Meet Jess, Our New Digital Research Intern at GlowMetrics
Jess, our new Digital Research Intern, shares her journey into digital marketing, from studying English to starting her internship at GlowMetrics.
Posted by
Michael Wilson
Jun 10th 2025
Digital Analytics Insights
5 min read
Complete Guide to Google Consent Mode v2
Complete Guide to Google’s Consent Mode v2 including the difference between Basic vs Advanced and what it means for your Google Tag configuration, remarketing and more.
