Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Michael Wilson
Jan 14th 2020
Google Tag Manager
2 min read
Introduction to Google Tag Manager
We’re big fans of Google Tag Manager here at GlowMetrics, and so are our clients… If you’re already using it, you’re probably a fan of it too. If you’ve no...
Posted by
GlowMetrics Staff
Oct 28th 2016
Google Optimize
2 min read
Google Optimize – Google’s A/B, Multivariate & Redirect Testing Tool
Google recently released their new product, Google Optimize, their own tool which allows you to test variations of your site, see what works best for your visitors and in turn,...
Posted by
Conor Ross
Jan 25th 2019
Google Optimize
2 min read
Stop & Edit | Latest Features from Google Optimize
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site,...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!
