Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Issy Gordon
Jul 24th 2024
Digital Marketing Insights
3 min read
Setting Up Your TikTok Ads: A Step-by-Step Guide
Ready to turn your TikTok knowledge into ad success? Let’s get started. This guide will walk you through creating and managing your first TikTok ad campaign. We’ll share tips to...
Posted by
Michael Wilson
Jan 19th 2015
Digital Analytics Insights
< 1 min read
Active Users (Beta) – New Google Analytics Report!
We’ve recently come across the Active Users Report in Google Analytics. It’s still in Beta and is only available for a few of our clients’ accounts so far. Spotted it...
Posted by
Conor Ross
May 27th 2021
Google Data Studio
4 min read
Report Publishing and Draft Modes in Data Studio
The number of updates to Data Studio in recent weeks and months is quite staggering, with fantastic improvements, big and small, being brought to the platform on almost a weekly...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!
