Why Invest in SEO?
Investing in SEO is a long-term, cost-effective and sustainable marketing strategy with the potential to drive returns for years to come. As search engines become increasingly complex and competitive, you need an SEO partner with specialist expertise.
Our diverse and multi-talented team have the edge, bringing knowledge across every facet of SEO together into a comprehensive SEO strategy built with your business goals in mind and reinforced with real market data.
We’ve spent over a decade developing our holistic approach to SEO with our finger on the pulse of algorithm updates and changes to the search engine landscape. With experience across various industries, we are committed to delivering exceptional, lasting and profitable results.
Why Choose GlowMetrics as Your SEO Partner?
With years of experience in the SEO industry, our small but dedicated team of SEO experts deliver tangible results through data-driven strategies. Our transparent approach keeps all your SEO data in one place for real-time monitoring of campaign progress and results.
Combining PPC and SEO
While SEO offers long-term benefits, a combined PPC and SEO strategy can accelerate results. Organic visibility gains can take weeks or even months to materialise. If you’re seeking quicker results, a paid search or PPC strategy might be more suitable. A combined PPC and SEO strategy can foster overall growth, boost website traffic, and drive conversions throughout the buyer journey.
SEO Training Courses
Looking to master SEO yourself? GlowMetrics offers comprehensive SEO training options, including in-house, online, group, and individual SEO courses. Our tailored SEO programmes empower your internal teams, whether you’re focused on refining SEO fundamentals or want to develop key individuals in your team into SEO experts.
Our Strategy for SEO
SEO Audit: We start with a review of your website to identify areas for improvement and develop a customised SEO strategy. We want to find out where you are now, what needs to be fixed and which areas we need to prioritise.
Keyword Research: Using advanced tools, we pinpoint the most valuable keywords for your business. We want to find keywords that will drive ROI – not just traffic.
Technical SEO: It’s not all about users. Your site needs to be optimised so that the Googlebot/Bingbot can quickly and easily crawl (and index) your content.
On-Page Optimisation: We’ll make recommendations to improve load speed, metadata, image SEO, internal link structure and site architecture. Helping both Google and users navigate and understand your content.
Link Building: We’ll audit your existing link profile, disavow negative or toxic links and recommend sites to build your website authority to increase your rankings.
International SEO: We focus on optimising website content to resonate with specific audiences, including language and imagery preferences, while also tracking and improving international rankings.
Reporting & Tracking: Monthly reports via Looker Studio, tracking keyword rankings, organic visibility, and website analytics. Plus, we customise tracking through Google Analytics & Google Tag Manager to align with your goals.
Our Approach to SEO
Our strategic approach to SEO is tailored to your specific needs. We understand that the search engine’s algorithms are constantly evolving, so we continuously update our strategies to keep your website at the forefront of search results.
However, we always focus on 3 key objectives:
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- Increasing visibility in organic search results
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- Surpassing competitors in search rankings
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- Driving high-quality, targeted traffic to your website to maximise conversions and return on investment (ROI)
Client Success
So Speedy
“Working with Glow ticks all the boxes. The team are generous with their time and expertise, always willing to help out whenever we need them. What more could you ask...
65%+
Increase in Conversions
25%+
Reduced CPA
Integrated
Digital Strategy and Optimisation
Read more
Good Law Project
"GlowMetrics came highly recommended to us by the digital charities community and they've been a joy to work with. We found the team to be knowledgeable, supportive, and very responsive."
4+
Data Sources Blended
15+
Reports Created
5
hours of SEO Training
Read more
Kefron
“GlowMetrics are professional, good to work with and very knowledgeable. Would recommend GlowMetrics for SEM and SEO without hesitation!”
49%
increase in organic traffic
85%
increase in monthly organic conversions
400%
increase in monthly organic inbound leads
Read more
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
GlowMetrics
Feb 20th 2020
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Meet Oscar | Work Experience Student
Meet Oscar, our latest work experience student. This week at GlowMetrics, Oscar has gained industry insights through the use of Google Ads, Keyword planning & website auditing. So, Oscar, tell...
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Jun 20th 2025
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Starting a Digital Marketing Internship: Meet Jess, Our New Digital Research Intern at GlowMetrics
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