Google have diversified their platform beyond Search into Display, Shopping, Video, and Mobile adding a lot of opportunities for businesses to grow through more targeted, personalised and engaging ad formats.

We take the knowledge that we’ve built up over the years, including what we’ve seen work and not work while managing our own client’s budgets- to deliver to you a course that covers best practice with a mix of best learnings.

We’ll cover the options that Google Ads offers to allow you to target users, discuss which options are best fitted to your objectives and the audience types you want to reach. We’ll then look at how to measure performance, how often you should be tweaking campaigns and tactics that you can use to optimise campaigns.

From Smart Shopping to Dynamic Remarketing- we can cover the areas and options that we believe will reach the right people and drive the best results.