Integration with Google Analytics

Data used for tests in Optimize can be based on your existing goals and KPIs within Google Analytics, or they can be created from scratch for each series of tests. This freedom allows us to ensure each and every test we conduct is relevant to the specific area of website optimisation being researched.

Variety of Test Designs

There are three main test designs in Google Optimize: A/B, Multivariate, and Redirect. This variety of research methods means that we can make sure that your website optimisation can be addressed in the most efficient and suitable way.

Personalisation

Creating personalised experiences is another key feature within Google Optimize, allowing you to create variations of your site’s content that best correlates with a user’s needs and desires. This may include variations based on region, customer segments, or acquisition.

Data Driven Analysis

The controlled nature of experiments and statistical analysis allow us to ensure the observations we make throughout the testing process are a direct result of the changes made, and not influenced by chance or other external factors. This means that you can be confident our findings and recommendations are based on controlled research practices and reliable data.