Master Google Analytics 4
Do you want to learn how to use Google Analytics 4 (GA4) to track and analyse your user data? Look no further! Our GA4 training course is designed for individuals and businesses who want to improve their digital marketing strategy by gaining a deep understanding of GA4.
Our courses are led by certified GA4 experts who have years of experience working with businesses of all sizes. We’ll teach you everything you need to know about GA4, from setting up your account and tracking your data to creating custom reports and using advanced features.
By the end of our training courses, you’ll be able to confidently use GA4 to track and analyse your user data, identify areas for improvement, and make informed decisions to drive business growth.
Sign up for one of our GA4 training courses today and take the first step towards maximizing the potential of your website or app.
Glow Analytics Academy Intensive (6 Weeks)
The Glow Analytics Academy has been built on the pillars of GA4 and is aligned with the new GA4 IQ exam. We’ve developed a schedule around 6 x 3-hour sessions across GTM for GA4, the GA4 Interface, Reports and Insights, and Looker Studio for GA4
Session 1: Google Tag Manager for GA4
- Measurement Planning for GA4
- Tagging for GA4 using Google Tag Manager
- Event-Based Models and How They Work for GA4
- Enhanced Measurement and Cross-Domain Tracking
Session 2: Google Analytics Fundamentals
- The Google Analytics Ecosystem – The Product Jigsaw
- GA4 Account Configuration
- Exploring and Creating Metrics and Dimensions in GA4
- Creating Events and Conversions within the GA4 Interface
Session 3: GA4 Platform Principles
- Data Integration with GA4
- UTM and Campaign Analytics with GA4
- Understanding the GA4 Library
- How to Enable and Use Debugging Mode in GA4
Session 4: GA4 Exploration
- Building Custom/Predictive Audiences in GA4
- Funnel, Path, and Segment Analysis
- Channel Groupings in GA4
- Multi-Channel Funnels and Attribution Analysis
Session 5: Looker Studio for GA4
- Connecting & Building Widgets via GA4 vs BigQuery
- Connecting Non-Google Sources to Extend Reporting
- Creating Custom Metrics & Dimensions for GA4
- Filters, Segments & Regular Expressions for Reporting
Session 6: GA4 Review / GA4 IQ Exam
- GA4 vs Universal Analytics – The Similarities & Differences
- Learning the Limitations of GA4 Data
- Stopping the Data Leak – Where You Are Losing Data & How To Stop It
- Taking the GA4 Individual Qualification
- All participants will be supported during any exam retakes until the GA4 exam is successfully passed.
Upcoming Courses
Interested in taking the Glow Analytics Academy course in-house? Please send us an email to discuss availability: [email protected]
If you’re looking for public courses, keep an eye on our social channels for future announcements. In the meantime, you can access a list of our public 1 day training courses across Google Ads and Google Analytics.
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Meet Your Instructors
Joanne Kearney
Joanne is the Managing Director at GlowMetrics and she has over 15 years of experience working in digital analytics, executing and managing many large-scale projects across the UK and Ireland. Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaking at digital and analytics events.
Conor Ross
Conor specialises in data visualisation, designing and creating bespoke data dashboards and automated reports with Looker Studio (formerly Google Data Studio). With a background in Psychology and Research Methods, he also works on projects focused on improving customer experience and website usability through A/B Testing and Personalisation in Google Optimize.
Michael Wilson
Michael is the Director of Strategy at GlowMetrics, implementing complex tracking for clients via Google Tag Manager while leading our wider analytics work across Google Analytics 4, Looker Studio and Optimize.
