Training to allow you to take control and ownership of your marketing tags
Tag Manager has evolved to become one of the most important products in Google’s Marketing Platform, allowing marketers to take control of the tagging of a website – feeding Google Analytics and ad platforms richer data to target and personalise marketing campaigns.
Nearly every client we’ve worked with has required Tag Manager to be installed and configured – we’ve worked on some of Ireland’s most complex tagging projects. Check out our testimonials for proof.
Each of our clients has a unique website, with unique requirements. There’s no one-size-fits-all solution when it comes to web tracking, so we don’t believe in generic training programmes either – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.
While our Google Tag Manager training can be customised to your requirements...
we normally cover:
Developing a Measurement Plan
Terminology
Tags, Triggers and Variables
Cross-domain tracking
GA4 Event tracking e.g. video plays, outbound links, button clicks
Google Ads Conversion tracking
Facebook / LinkedIn / Twitter Pixels
Testing and Debugging
Consent / Cookie Banner Integration
We’ve built and delivered bespoke training courses for established brands across a range of industries including Media, Finance, Healthcare, Utilities and Automotive.
With our in-house practical experience and experience in delivering training, we believe we’ve got the perfect mix to help you build your in-house knowledge in using Google Tag Manager.
Client Success
Horseware Ireland
"GlowMetrics has not only met our needs but has elevated our analytics strategy, ensuring every piece of data is turned into actionable insights that drive optimisation and efficiency across all...
27+
Countries Shipped To
23%
Decrease in CPA
28%
Increase in ROAS
Read more
So Speedy
“Working with Glow ticks all the boxes. The team are generous with their time and expertise, always willing to help out whenever we need them. What more could you ask...
65%+
Increase in Conversions
25%+
Reduced CPA
Integrated
Digital Strategy and Optimisation
Read more
Good Law Project
"GlowMetrics came highly recommended to us by the digital charities community and they've been a joy to work with. We found the team to be knowledgeable, supportive, and very responsive."
4+
Data Sources Blended
15+
Reports Created
5
hours of SEO Training
Read more
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Michael Wilson
May 24th 2018
Google Tag Manager
3 min read
Tracking Youtube Videos via GTM in 2018 (Using New Built-In Youtube Trigger)
It used to be a lot more difficult tracking embedded Youtube video plays using Google Tag Manager. You either had to write your own custom script to listen for the...
Posted by
GlowMetrics Staff
Mar 20th 2019
4 min read
The Advantages of Google Analytics 360 Suite
What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well...
Posted by
Georgia Sloan
Mar 12th 2024
Digital Analytics Insights
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...