Sadia joined the GlowMetrics team on placement as part of her Marketing MSc at Queen's University Belfast, working alongside the Digital Analytics team across a range of Google platforms and other analytical tools.
Posted by
Jul 19th 2023
Digital Marketing Insights
3 min read
We’ll be honest – the transition to GA4, Google’s next-generation measurement solution, from Universal Analytics, has posed its fair share of challenges – some that are proving to be especially frustrating...
