Digital Analytics

Everything We Do Is Underpinned By Digital Data

Whether you’d like to track more intricate user behaviour or simply see the wood from the trees in the data you currently collect in Google Analytics – we aim to help you get to a point where customer insights are easier to access and action.

Our Analytics services fall into 5 categories:

Google Tag Manager

We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.

Google Analytics (GA4)

We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.

Looker Studio

We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.

Conversion Rate Optimisation

We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.

Training

We provide custom built training courses crafted around the Google Marketing Platform.

Read our blog for the latest news and views on the digital industry.

Posted by

Anna Growcott

Feb 9th 2024

Digital Marketing Insights

5 min read

Is Social Media The New Search Engine?

With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...

Posted by

Nicola Russell

Oct 25th 2019

Digital Marketing Insights

4 min read

5 Reasons PPC needs Google Tag Manager

Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if...

Posted by

Nicola Russell

Dec 5th 2021

Digital Marketing Insights

5 min read

Getting Started with Structured Data

Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating and implementing Structured Data on your site. In 1998, search engines weren’t...

Clients that we work with

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GlowMetrics Awards

From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!