Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Conor Ross
Jan 18th 2019
Digital Marketing Insights
4 min read
A Beginner’s Guide to Bing Webmaster Tools
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the...
Posted by
Anna Growcott
May 20th 2022
Digital Marketing Insights
3 min read
How To Prevent Google From Rewriting Your Title Tags
Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags more than...
Posted by
Georgia Sloan
Oct 21st 2024
Google Tag Manager
4 min read
Centralising Repetitive Parameters with Event Settings Variables in Google Tag Manager
What is a Parameter? In Google Analytics, parameters are additional pieces of information that provide context and details about user actions or "events" on a website or app. They are...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!
