Reading between the lines to help you understand visitor behaviour
Over the years we’ve met plenty of businesses who feel drowned by the sheer volume of customer data that Google Analytics collects. You might have numbers that don’t match, metrics with unclear meanings, or you’re maybe unsure how to read them or understand the context behind them.
While the purpose of our Google Tag Manager service is to add layers of data to Google Analytics to track the more intricate details of how visitors engage with a site, our Google Analytics service aims to drill down on standard and custom built layers of data to help build stories.
More times than not, this means starting with cleaning up the data before making sense of it – looking at account, property and view configurations to ensure initially, the account structure is set-up to reflect best practice. This normally includes configuring goals and funnels, creating filters to exclude internal traffic, remove query parameters or to create multiple views to only report on sub sections, sub domains, separate domains or creating content groups, defining channel groupings and building out remarketing lists and advanced segments
Then the insights and action piece can start – this is where we will audit your data, make sense of it all and, best of all tell customer stories with it.
Our action piece then sits on the back of insights and provides you with recommendations on how to capitalise on customer insights. We have years of experience in measuring, executing and optimising marketing campaigns and, mixed with Google Analytics data, we provide recommendations that help your business find and engage with your customers better.
We start with a top line review of previous years data before we zone in on yearly, monthly and weekly performance of your website. Merging this with website changes and marketing plans, we review customer types, analyse how you acquire traffic, map this to user behaviour and use this to help understand key paths that users make before they decide whether to convert or not.
But the proof is in the pudding, right? We’ve been building customer insights for years now. During that time we’ve been lucky to be able to collect lots of client testimonials from happy customers.
Being Google Analytics Certified means we’ve gone through a rigorous process to be validated by Google. We’re one of the chosen few certified agencies in Ireland.
We’ve carried out comprehensive Google Analytics projects for well known brands including ESB, Today FM, VHI and Barnardo’s (which won an Eir Spider).
We’ve been working with Google Analytics data for over 15 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums.
We also get access to the annual GMP Partner Summit to speak to, and hear directly from, the Google Product teams, where we can provide direct feedback and hear exclusive pre-launch announcements.
Client Success
Horseware Ireland
"GlowMetrics has not only met our needs but has elevated our analytics strategy, ensuring every piece of data is turned into actionable insights that drive optimisation and efficiency across all...
27+
Countries Shipped To
23%
Decrease in CPA
28%
Increase in ROAS
Read more
Good Law Project
"GlowMetrics came highly recommended to us by the digital charities community and they've been a joy to work with. We found the team to be knowledgeable, supportive, and very responsive."
4+
Data Sources Blended
15+
Reports Created
5
hours of SEO Training
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Blackrock Castle Observatory
"Choosing to let GlowMetrics do what they do best, gave us the time we need to keep doing what we do best."
7
pages of customised reporting delivered via Looker Studio
19
GA4 Events configured via GTM & Enhanced Measurement
2
booking funnels visualised via GA4 Exploration Reports
Read more
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