Google Analytics

Grow your business through data and actionable insights

Google Analytics provides a wealth of information about traffic to your website and apps. The problem is, with so much data, it can be hard to see the wood from the trees. That’s where we help. We break the data down into more digestible audience stories, cleaning the data so you’re left with the stories that matter, the insights that need to be acted upon.

Reading between the lines to help you understand visitor behaviour

Over the years we’ve met plenty of businesses who feel drowned by the sheer volume of customer data that Google Analytics collects. You might have numbers that don’t match, metrics with unclear meanings, or you’re maybe unsure how to read them or understand the context behind them.

While the purpose of our Google Tag Manager service is to add layers of data to Google Analytics to track the more intricate details of how visitors engage with a site, our Google Analytics service aims to drill down on standard and custom built layers of data to help build stories.

More times than not, this means starting with cleaning up the data before making sense of it – looking at account, property and view configurations to ensure initially, the account structure is set-up to reflect best practice. This normally includes configuring goals and funnels, creating filters to exclude internal traffic, remove query parameters or to create multiple views to only report on sub sections, sub domains, separate domains or creating content groups, defining channel groupings and building out remarketing lists and advanced segments

Then the insights and action piece can start – this is where we will audit your data, make sense of it all and, best of all tell customer stories with it.

Our action piece then sits on the back of insights and provides you with recommendations on how to capitalise on customer insights. We have years of experience in measuring, executing and optimising marketing campaigns and, mixed with Google Analytics data, we provide recommendations that help your business find and engage with your customers better.

We start with a top line review of previous years data before we zone in on yearly, monthly and weekly performance of your website. Merging this with website changes and marketing plans, we review customer types, analyse how you acquire traffic, map this to user behaviour and use this to help understand key paths that users make before they decide whether to convert or not.

But the proof is in the pudding, right? We’ve been building customer insights for years now. During that time we’ve been lucky to be able to collect lots of client testimonials from happy customers.

Being Google Analytics Certified means we’ve gone through a rigorous process to be validated by Google. We’re one of the chosen few certified agencies in Ireland.

We’ve carried out comprehensive Google Analytics projects for well known brands including ESB, Today FM, VHI and Barnardo’s (which won an Eir Spider).

We’ve been working with Google Analytics data for over 15 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums.

We also get access to the annual GMP Partner Summit to speak to, and hear directly from, the Google Product teams, where we can provide direct feedback and hear exclusive pre-launch announcements.

Client Success

View Our Work

Horseware Ireland

"GlowMetrics has not only met our needs but has elevated our analytics strategy, ensuring every piece of data is turned into actionable insights that drive optimisation and efficiency across all...

27+

Countries Shipped To

23%

Decrease in CPA

28%

Increase in ROAS

Good Law Project

"GlowMetrics came highly recommended to us by the digital charities community and they've been a joy to work with. We found the team to be knowledgeable, supportive, and very responsive."

4+

Data Sources Blended

15+

Reports Created

5

hours of SEO Training

Blackrock Castle Observatory

"Choosing to let GlowMetrics do what they do best, gave us the time we need to keep doing what we do best."

7

pages of customised reporting delivered via Looker Studio

19

GA4 Events configured via GTM & Enhanced Measurement

2

booking funnels visualised via GA4 Exploration Reports

Industry News & Insights

Keep up to date with the latest industry news - created by the GlowMetrics team

Read our Blog

Posted by

Nicola Russell

Apr 10th 2021

Digital Marketing Insights

4 min read

Google Autocomplete for SEO

Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions appear: Autocomplete...

Posted by

Anna Growcott

Sep 11th 2022

Digital Marketing Insights

2 min read

The New Performance Max Features & How To Use Them For The Holiday Season

Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...

Posted by

Conor Ross

Jan 25th 2019

Google Optimize

2 min read

Stop & Edit | Latest Features from Google Optimize

Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site,...