Posted by
Hannah Magorrian
Mar 24th 2025
Digital Analytics Insights
3 min read
Unravelling User Behaviour with GA4’s Path Exploration Reports
Understanding how users navigate your website is crucial for optimising user experience, improving conversions, and identifying potential areas of friction. GA4's Path Exploration reports can help you to map out...
Posted by
Hannah Magorrian
Feb 25th 2025
Digital Analytics Insights
4 min read
Funnel Vision: GA4’s Funnel Exploration Reports
Understanding how users navigate your website is key, for both conversion optimisation and working towards improving your users’ experience. One way to do this is through GA4’s Funnel Exploration reports....
Posted by
Hannah Magorrian
Feb 3rd 2025
Digital Analytics Insights
3 min read
Predicting the Future with GA4’s Predictive Metrics
Did you know that you have the power to predict the future using your past data? GA4’s predictive analytics can help you do just that. Read on to find out...
Posted by
Kyle Crooks
Aug 8th 2023
Digital Analytics Insights
3 min read
A Guide to Audience Signals in GA4
To put it simply, the Audience Signal feature in GA4 is a method of collecting additional data on Google Users who are signed into their Google account or have Ad...
Posted by
Michael Wilson
Jan 18th 2023
Digital Analytics Insights
5 min read
Six Steps to Smooth Transition from UA to GA4 in 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics...
Posted by
Joanne Kearney
Nov 11th 2022
Digital Analytics Insights
6 min read
Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
Posted by
Hannah Magorrian
Nov 8th 2022
Digital Analytics Insights
3 min read
Top Tips to Pass the Google Analytics Individual Qualification Exam
Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google Analytics. To earn...
Posted by
Joanne Kearney
Oct 18th 2022
Digital Analytics Insights
5 min read
12 Simple Steps To Exclude Internal Traffic From GA4
Stopping internal traffic from being reported in your Universal Analytics account used to be so simple. it’s a little trickier now in GA4 - but we're here to help! Follow...
Posted by
Conor Ross
Dec 3rd 2021
Google Analytics
6 min read
Reference Lines and Trend Lines in Looker Studio
Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Looker Studio, can be a tough task. Rarely does a week go by without...