Website Optimisation
Posted by
Conor Ross
Jul 4th 2025
Digital Analytics Insights
5 min read
Looker Studio Pro – Is it Worth it?
After almost two and a half years, an ambiguous start, and a consistent stream of updates, we ask the question: Is it finally time to upgrade to Looker Studio Pro?...
Posted by
Jess Bogle
Jun 20th 2025
Company Updates
5 min read
Starting a Digital Marketing Internship: Meet Jess, Our New Digital Research Intern at GlowMetrics
Hello! I’m Jess, and I’ve just started my digital marketing internship at GlowMetrics as the new Digital Research Intern. This opportunity marks the next step in my marketing career journey,...
Posted by
Michael Wilson
Jun 10th 2025
Digital Analytics Insights
5 min read
Complete Guide to Google Consent Mode v2
In the ever-evolving landscape of digital privacy, staying ahead of regulatory changes isn't just good practice – it's essential for maintaining effective marketing strategies. Google's Consent Mode - and in...
Posted by
Hannah Magorrian
Mar 24th 2025
Digital Analytics Insights
5 min read
Unravelling User Behaviour with GA4’s Path Exploration Reports
Understanding how users navigate your website is crucial for optimising user experience, improving conversions, and identifying potential areas of friction. GA4's Path Exploration reports can help you to map out...
Posted by
Hannah Magorrian
Feb 25th 2025
Digital Analytics Insights
5 min read
Funnel Vision: GA4’s Funnel Exploration Reports
Understanding how users navigate your website is key, for both conversion optimisation and working towards improving your users’ experience. One way to do this is through GA4’s Funnel Exploration reports....
Posted by
Georgia Sloan
Feb 5th 2025
Digital Marketing Insights
5 min read
The Mobile Speed Advantage: An Introduction to Performance Budgets
In today's mobile-first world, speed isn't a luxury—it's a necessity. Users expect instant access to information on their smartphones, and if your website isn't up to the task, they'll quickly...
Posted by
Hannah Magorrian
Feb 3rd 2025
Digital Analytics Insights
5 min read
Predicting the Future with GA4’s Predictive Metrics
Did you know that you have the power to predict the future using your past data? GA4’s predictive analytics can help you do just that. Read on to find out...
Posted by
Georgia Sloan
Jan 21st 2025
Conversion Rate Optimisation
5 min read
Why User Mobile Experience is Crucial to Your Conversion Rate (and How to Improve It)
The Importance of Mobile Experience for Users Mobile devices have become the primary way that many people access the internet. In fact, according to Statista, in 2023, 58.67% of all...
Posted by
Issy Gordon
Jan 16th 2025
Digital Marketing Insights
5 min read
How to Set Up a TikTok Shop: A Step-by-Step Guide
As it continues to flourish, TikTok is no longer just a platform for short dances and viral memes (although people are holding space for this - if you know, you...