Read our blogs from Georgia Sloan
Posted by
Georgia Sloan
Feb 5th 2025
Digital Marketing Insights
3 min read
The Mobile Speed Advantage: An Introduction to Performance Budgets
In today's mobile-first world, speed isn't a luxury—it's a necessity. Users expect instant access to information on their smartphones, and if your website isn't up to the task, they'll quickly...
Posted by
Georgia Sloan
Jan 21st 2025
Conversion Rate Optimisation
4 min read
Why User Mobile Experience is Crucial to Your Conversion Rate (and How to Improve It)
The Importance of Mobile Experience for Users Mobile devices have become the primary way that many people access the internet. In fact, according to Statista, in 2023, 58.67% of all...
Posted by
Georgia Sloan
Oct 29th 2024
Google Tag Manager
3 min read
Configuring Built-In Variables in Google Tag Manager
What are Built-In Variables? Built-in variables are pre-defined functions within GTM that automatically capture common information around website interactions. These variables act as placeholders for dynamic values, such as clicked...
Posted by
Georgia Sloan
Oct 21st 2024
Google Tag Manager
4 min read
Centralising Repetitive Parameters with Event Settings Variables in Google Tag Manager
What is a Parameter? In Google Analytics, parameters are additional pieces of information that provide context and details about user actions or "events" on a website or app. They are...
Posted by
Georgia Sloan
Jul 30th 2024
Digital Marketing Insights
4 min read
Unlocking Opportunities for Nonprofits with Google Ad Grants
In the ever-evolving digital landscape, nonprofits face the challenge of standing out in the crowded online space to amplify their impact. Enter Google Ad Grants – a cost-effective solution for...
Posted by
Georgia Sloan
Jun 12th 2024
Digital Analytics Insights
3 min read
Adding Images as a Data Source in Looker Studio
Looker Studio offers a powerful way to visualise and analyse your data. But what if you want to go beyond numbers and charts and include images? Looker Studio allows you...
Posted by
Georgia Sloan
May 7th 2024
Digital Analytics Insights
3 min read
Using Report-Level Elements in Looker Studio
Tired of copying and pasting repetitive content across your Looker Studio reports? When you have elements that need to be on every page, it can feel like a chore to...
Posted by
Georgia Sloan
Mar 28th 2024
Digital Analytics Insights
2 min read
The Discrepancy Between LinkedIn’s ‘New Followers’ Metric and Actual Page Growth
Have you been using LinkedIn's analytics to track your page's New Follower growth, only to find yourself scratching your head when the numbers don't quite add up? If so, you're...
Posted by
Georgia Sloan
Mar 12th 2024
Digital Analytics Insights
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...
Posted by
Georgia Sloan
Mar 6th 2024
Digital Analytics Insights
3 min read
Adding a Google Ads Conversion Linker tag using Google Tag Manager
Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...
Posted by
Georgia Sloan
Jan 26th 2024
Digital Analytics Insights
8 min read
How To Track Top Navigation Menu Clicks via Google Tag Manager
In the dynamic world of online presence, understanding how users interact with your website is paramount for success. Enter Google Tag Manager (GTM), a game-changing tool designed to simplify the...
Posted by
Georgia Sloan
Oct 31st 2023
Company Updates
2 min read
Get to know Georgia!
Hi, I’m Georgia. I have recently joined the Glowmetrics team as a Digital Analytics Assistant. My journey into this role began with an undergraduate degree in microbiology, which led me...