Read our blogs from Hannah Magorrian
Posted by
Hannah Magorrian
Mar 24th 2025
Digital Analytics Insights
3 min read
Unravelling User Behaviour with GA4’s Path Exploration Reports
Understanding how users navigate your website is crucial for optimising user experience, improving conversions, and identifying potential areas of friction. GA4's Path Exploration reports can help you to map out...
Posted by
Hannah Magorrian
Feb 25th 2025
Digital Analytics Insights
4 min read
Funnel Vision: GA4’s Funnel Exploration Reports
Understanding how users navigate your website is key, for both conversion optimisation and working towards improving your users’ experience. One way to do this is through GA4’s Funnel Exploration reports....
Posted by
Hannah Magorrian
Feb 3rd 2025
Digital Analytics Insights
3 min read
Predicting the Future with GA4’s Predictive Metrics
Did you know that you have the power to predict the future using your past data? GA4’s predictive analytics can help you do just that. Read on to find out...
Posted by
Hannah Magorrian
May 22nd 2024
Digital Analytics Insights
3 min read
A Guide to New Chart Types in Looker Studio
If we’re being honest, we all have our favourite charts in Looker Studio. It can be easy to stay in our visualisation comfort zone with bar charts, pie charts, and...
Posted by
Hannah Magorrian
Feb 29th 2024
Digital Analytics Insights
3 min read
Creating Custom Groups in Looker Studio
If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...
Posted by
Hannah Magorrian
Dec 7th 2023
Digital Analytics Insights
4 min read
Creating Custom Insights in GA4
For most of us, Google Analytics is the go to tool to generate insights and detect any changes or anomalies in your data, but sometimes all that data can be...
Posted by
Hannah Magorrian
Mar 28th 2023
Digital Analytics Insights
2 min read
Alternatives To Google Optimize Post-Sunset
Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...
Posted by
Hannah Magorrian
Dec 30th 2022
Digital Analytics Insights
8 min read
GlowMetrics 2022 Wrapped
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So...
Posted by
Hannah Magorrian
Dec 20th 2022
Digital Analytics Insights
3 min read
Overcoming the GA4 Quotas in Looker Studio
Are limited GA4 Quotas causing errors in your Looker Studio/Google Data Studio reports? Have you looked at your Looker Studio dashboard built with the GA4 connector only to be met...
Posted by
Hannah Magorrian
Nov 8th 2022
Digital Analytics Insights
3 min read
Top Tips to Pass the Google Analytics Individual Qualification Exam
Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google Analytics. To earn...
Posted by
Hannah Magorrian
Jul 23rd 2015
Google Ads
2 min read
Value Track: How To Get Better Data From Your AdWords campaigns
The era of Upgraded URLs for AdWords is finally here and by now all your campaigns should be upgraded – whether manually or automatically. In May, we spoke about Upgraded...
Posted by
Hannah Magorrian
May 22nd 2015
Digital Marketing Insights
2 min read
Google AdWords Upgraded URLs: What You Need To Know
Earlier this year Google announced that they would be retiring the “Destination URLs” feature in AdWords and would require all accounts to migrate to “Upgraded URLS” by July. These “Upgraded...